W 2: Cronon “The Trouble with Wilderness” + Sullivan The Meadowlands
W 3: Abbey “Desert Solitaire”
W 4: Bruckner “The Fanaticism of the Apocalypse”
W 5 & 6: Coates “Nature: Western Attitudes Since Ancient Times”
W 7: Foer “Eating Animals”
W 8: Latour “Down to Earth: Politics in the New Climatic Regime”
W 9: Urbanik “Placing Animals: An Introduction to the Geography of Human-Animal Relations”
W 10: Stoknes “What We Think About When We Try Not To Think About Global Warming: Toward a New Psychology of Climate Action”
Presentation of Readings
W 4: Brucknew “The Fanaticism of the Apocalypse”
Current Events & Other Weekly Posts
W 1: Who Am I?
W 1: Project Ideas
W 1: Environmental News
W 2: Environmental News
W 3: Environmental News
W 4: Environmental News
W 5: Project Proposal
W 5: Environmental News
W 6: Environmental News
W 7: Environmental News
W 8: Environmental News
W 9: Environmental News
W 10: Environmental News – draft never posted, but I have attached it
For my project, I began a “Beefless Monday” campaign at Ohio Wesleyan University. I decided on this project after doing more research on the environmental impacts of beef consumption. After finding out about all of the negative things affects of beef (greenhouse gas emissions, land usage, water usage, deforestation, CFCs, etc.), I felt that a project like this one would help to hold Ohio Wesleyan accountable as well as encourage us to reduce our ecological footprint. Beefless Monday is a day in which the dining services replace the beef options with a more environmentally friendly alternative, in this case it was the Beyond Meat Burger. I chose the Beyond Meat Burger because it is gluten free, vegan, kosher, and has no GMOs. Instead of just taking away beef, I wanted to be able to offer an alternative that would get students excited as well as something that tasted good that would potentially even get meat eaters to try and ultimately enjoy.
Methods and Results:
The first step in bringing the Beyond Meat Burger to Ohio Wesleyan was gathering all of the necessary research that would hopefully make the campaign more attractive to AVI. I wanted to be able to present them with the facts as to why beef is negatively impacting the environment followed by offering an alternative that would seem doable and exciting. Next, I had to reach out to Jim Pearce of AVI and set up a meeting to discuss the possibility of starting the Beefless Monday campaign here at OWU. We then met in the offices in Bishop Cafe, along with a marketing employee to discuss the who/what/where/why/and how of the campaign. The meeting went very well and Jim Pearce agreed to kickstart the campaign! We landed on sampling the burgers the Friday before Thanksgiving break (the sold out!) and officially launching the campaign the Monday that we returned from break (they sold out again!). They ran out of the patties (32) in less than an hour and a half. I contacted Jim Pearce after the debut to discuss possibly ordering more for the next week. He agreed and said they plan to do so. He also posed the question “Will Beyond Meat get boring?” and also asked about possibly transitioning from Beefless Monday to Meatless Monday. At first, I was a bit upset by this because I felt like it was not really giving my project a fair chance. After thinking more about it, I realized that I should feel proud and view it as a good thing that the end goal is to go meatless all together. In response to Jim’s email, we offered up some questions of our own as well as some possible solutions. Some of the things we brought up in the email were: were they shaping them themselves or did they buy them in patty form already?, possibly trying other kinds of meatless foods to keep it fresh (chili, tacos, etc.), offering it once a month so it remains a novelty, talk to AVI about cutting a deal with the Beyond Meat Company, and using a cheaper company such as Morning Star.
As mentioned above, we thought up some solutions after discussing the issue with the class during my presentation:
- Finding out HOW they were making the patties: An issue that was brought up was that the patties were absolutely massive. The burgers definitely do not need to be so big. Having smaller patties could bring the cost down. We want to find out if they’re buying the meat and shaping it themselves or if they are buying the patties pre-formed. If they are buying the patties and forming them, they could make them smaller or use the meat in other ways to make the meat last longer and have more uses
- Trying other kind of meat alternatives: AVI could buy “beed crumbles” that resemble ground beef and make other foods with a meat substitute. They could make tacos, chili, etc. This would keep things fresh while still allowing for a beefless Monday.
- Offering the burgers once a month: By offering the burgers once a month, it would cut costs while still allowing the campaign to take place and making it a novelty and something that people can look forward to as opposed to something that is expected.
- AVI cutting a deal with Beyond Meat: This could help to lower the costs of the burgers and possibly allow them to make more room in their budget for meatless alternatives.
- Using a cheaper brand: There are other brands of meat substitutes such as Morning Star and Bocca. These brands might be cheaper and more accessible for OWU. Using one of these brands may make it possible for this campaign to have the longevity that I was hoping for.
- John Krygier – Professor of Geography at Ohio Wesleyan University (email: email@example.com)
- Jim Pearce- Resident Director of AVI food systems at OWU, (email:firstname.lastname@example.org)
- Peyton Hardesty- My partner for the project (email@example.com)
Sembcorp being funded
Wolf Population’s rising
Wolves are more cooperative than dogs
Wolves Competing with Livestocks
Rise of Tesla
Effects of Climate Change
Green Product Placement
Single Use Plastic Ban in India lifted
The Green Finger Network:
Jaspreet Singh Paul
Project Related details:
My project was more of a reporting project if anything than an actual project based on research that provided primary research if anything. It was a look into understanding at first what it takes to understanding to becoming a broadcaster in school and it came with its own set of trials and tribulations the project essentially began as a passion project of sorts that best described how I wanted to recreate adult swim that was recorded and played throughout the digital signage boards of the school. Adult Swim is a network that is best described as the favorite of every American college youth and I wanted to essentially try to recreate the vibe of adult swim but from the perspective of documenting green energy based news or anything environment centric to get an actively involved campus. While I couldn’t necessarily play my videos across the digital signange boards as recruiting people for auditions tends to be quiet hard it dawned on me to essentially create TGFN: The Green Finger Network from even a more garage budget based perspective. I created an official channel where students could post how they feel about anything environmental centric on the channel and essentially try to recreate that. They would be the editors, they would be the directors and producers, they would also finally be voice recorders and individuals who made sure that the video made sense.
Methods and Results:
There wasn’t much to the methods and results to put out there other than understanding how it was a whole documented process in its own. The documented process presented its own set of challenges. The first set of challenges came in the form of general recruiting, by general recruiting I mean auditions. During the auditions people just didn’t bother showing up, I made posters of the auditions and everything however it seems that in OWU, to discuss climatological details or just anything related to the environment or just in general related to environmental conditions or even green energy centric for that matter isn’t of interest. This led me to consider the development of a youtube account or using a general streaming service as a possible point. When I considered a streaming service at this point my options were youtube and twitch predominantly as they’re the largest platforms of streaming service that we’re aware of, frankly any sort of streaming service would have worked however I wanted a large enough platform where a large enough audience could watch the perspective of OWU students. This could result in OWU getting its name out to regions such as Inglewood and Riverside, known areas of California. I ended up making a YT based channel which would broadcast videos that I broadcasted and edited on a daily basis by using the Filmora 9 app, Kapwing and finally other associated apps.
- Primarily speaking I didn’t have as many results as I’d like to have my method was as follows:
Come up with a weekly schedule of video postings and learn how to script a youtube video.
Scripting videos can be a hard process, establish a timeline of videos based on what you come up with as a valid topic for a certain video and establish a length each video lasts for.
- Once you finalize a video topic and finalize a length for a video along with a video script, start recording your videos as soon as you can.
It’s hard to record videos as well and there will often be times you go beyond the lengths of the video or you can’t be as smooth. Your first videos should seem like you tried, before you even begin broadcasting a video or begin recording videos in general make sure to download a video editing software. I used the Filmora9 software’s paid subscription as it allowed me to erase the watermark and have more features I would’ve had otherwise, it also made my videos seem much smoother as there were times I had to stop recording the video entirely, take a minute to phrase myself right enough and then begin recording. Only when I had a smooth enough clip that made sense did I add that as part of the video, this is also why you need a video editing user friendly software you can use.
- Learn the in’s and out’s of editing as it’s genuinely quite helpful. Video editing with filmora9 doesn’t take as much drain on you as something like Sony Vegas Pro would. Sony Vegas Pro is also quiet costly and it’s hard to add in clips to sync with audio files so make sure you learn the in’s and outs of your video editing software.
- Once you know the ins and outs of your video editing software make sure to be able to edit audio clips and video clips if you’re adding something like transitions to different segments of the video as Filmora9’s first few runs can make this hard.
- Now that you know how to edit a video, start your recording based on the afore mentioned tips. Once you record and have it edited, put it up on your desired streaming service.
Finally make sure to have a video render that seems smooth enough to make sure your editing skill doesn’t make you seem like you’re repeating the same segment twice.
- Considering that as a possible variable make sure to watch the entire length of your video for final edits before putting it up.
- Once your final edits are up, put it up on youtube or your desired streaming service. Based on the length of your video the time rendering takes can vary. During the rendering of your video for your video streaming service, go get yourself something nice to eat or play some pokemon while you’re at it.
- Finally once the video rendering is up and your video has been placed on your desired streaming service, follow a schedule that involves other students as well and involves you to create a discussion throughout the campus. Share the videos with your friends and ask them for feedback.
Based on your video’s outreach as a medium of communication, the way your video does in OWU is going to help you decide whether people want to discuss things on the model of Adult Swim. Before you add things to your videos however make sure to either have them categorized either as “Unlisted” or “Private” if you end up using Youtube, because any streaming platform has copyright claims as part of its T&C to protect individual artists. A lot of my youtube videos used stuff from videos that I borrowed for transitions and for aesthetic purposes and I didn’t necessarily ask for permission while doing those videos editing and hence my videos are unlisted. However if you do manage to find transitions and music suitable to your videos topic such as Tesla vehicles and AC/DC or California fires and Yogi Bear music on the side, use them to your behest as much as you can as that should be able to help you out. Once you have ready videos, come up with a communication schedule that allows you to spread your videos across a fine audience, think of it as a sales campaign of sorts to different customers. I did this with my videos as well however my videos are unlisted for the moment to protect them from copyright claims. My videos or any other future student who makes more videos for T.G.F.N should recognize that Adult Swim offers a comedic approach that is very prevalent based on generations, I recognized this as part of my Discussions with the MTV generation. For the MTV generation, their lives and times were influenced by rebellion and rock and roll, for the Adult Swim generation we were influenced by colleges and sitting up at 1 AM watching cartoons probably off our minds either on Alcohol or something else.
Sources and Appendix:
kaptainkristian. (2016, April 11) Adult Swim – The History of a Television Empire . Retrieved December 10, 2019, from https://www.youtube.com/watch?v=Pkup4zo97E0.
Tools made by Kapwing. (2019, December 10). Retrieved from https://www.kapwing.com/tools.
Filmora9. (2019,Decemeber 10). Retrieved from https://filmora.wondershare.com/video-editor-business.html.
Online Audio Converter.
Retrieved December 10, 2019, from https://online-audio-converter.com/.
1. The Meadowlands
2. Desert Solitaire
3. Fanaticism of the Apocalypse
4. Nature Pt. 1
5. Nature Pt. 2
6. Eating Animals
7. Down to Earth
8. Placing Animals
9. What We Think About When We Try Not To Think About Global Warming
1. Plant Vaccines
2. Salmon Viruses
3. Fukushima's Water
4. Cheetahs in India
5. Bird Decline from Climate Change
6. Humpback Whale Recovery
7. African Grassland Restoration
8. Bees on Mars
11. Tuna Carbon
12. Bats in Buildings
13. Mercury in Mountain Lions
14. Sustaining Roads the Green Way