Recently, Nike has developed and produced an environmentally friendly shoe. The new line is called Trash Talk. This is an athletic shoe that is made up of old shoe scraps. Steve Nash, of the Phoenix Suns is their major endorsement, who wore the shoes during the all-star game in February. The aim is to create a quality shoe made out of scrap rubber and reused material. As far as quality goes, so far there has been no complaints from users.
After doing a little more research I found that Nike wasn’t just making this shoe to increase sales in a particular market. Nike has been conscious of the environment as early as 1998, when they started their Reuse-A-Shoe program. They took it one step further and came up with a shoe that is stylish and can uphold to the Nike standards even for professional athletes. It will be interesting to see where Nike takes this product and I’m curious to see if it will be a hit.